Juwai.com is China's largest international property website for Chinese buyers and was launched in 2011. It aims to provide a portal for overseas real estate marketers to reach Chinese property buyers, which purchased an estimated $50 billion in overseas real estate in 2012, up from $28 billion in 2011.
Compared to competitors, Juwai.com has twice the page rank and seven times the number of pages indexed by leading Chinese property portal, Baidu.com.
The consumer side of the website is in simplified and traditional Chinese, featuring residential and commercial property listings from 58 countries. The client side, list.juwai.com, is in English, French, German, Italian, Spanish and Portuguese. It allows agents and developers from around the world to load their listings with property details and photos.
Members of the real estate industry say there is a "huge need" for Juwai.com because agents are looking for buyers, and Chinese buyers want to spend billions on property in other countries.
Juwai.com has partnerships with listings services, real estate agent networks and portals in countries around the world. These agreements permit agents to automatically list their property on Juwai.com for no extra cost, and to upgrade their listings and profiles for better results.
For example, Juwai partners with multiple listing services and agents like Luxury Property Portfolio. In Australia and New Zealand, it partners with all the four largest real estate networks, including LJ Hooker, Ray White, RE/MAX and Raine and Horne. In the UK, it has a partnership with Zoopla and Harrods Estates.
Juwai.com is the only real estate portal to have a content-sharing agreement with China's luxury shopping portal, VIP.com, which had US$1.7 billion in revenue last year.
Juwai.com has offices in Hong Kong and is headquartered in Shanghai.
Company History
Australian Queenslanders Simon Henry and Andrew Taylor worked at The REA Group before founding and together running Juwai.com. After launch, Juwai.com "quickly become the world's number one destination for Chinese speakers looking to buy property overseas."
Juwai attracts 1.5 million unique visitors a month and "is usually the first place China's newly rich begin their [international property] search."
In October 2015, Juwai.com has launched Juwai IQ a new data service that draws on the online habits and custom surveys of its 2.6 million monthly visitors to provide standard and custom data products to such customers as corporations, banks, property developers, governments and academics."
Juwai.com's users come from more than 403 cities within China and a further 165 countries around the world. "
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Services
Juwai.com offers a range of products and services for consumers and real estate professionals. These are delivered via their website and mobile apps.
Real Estate Industry
Some agents' listings receive more page views from Chinese buyers on Juwai.com than from local buyers on the dominant domestic portal in their own country.
Juwai.com provides the following range of services to the real estate industry:
- Chinese landing pages, which are claimed to enable real estate marketers to run their own Chinese marketing campaign behind the Great Firewall of China, and ensure their project landing pages are always available for view by potential Chinese buyers.
- Email marketing (EDM) campaigns to high-net-worth Chinese.
- Chinese-language listings packages for new developments, residential and commercial property, with upgrades available such as "Feature Property" and "Hot Property."
- Chinese-language advertorials.
- Professional translation of listings, websites and marketing materials.
- Services to help the real estate marketers market international property at Chinese real estate events and expos.
Consumers
Juwai.com includes "extensive Chinese-language editorial content, buying guides, market analysis and estimates of all costs involved with buying any particular property." Besides its 2.4 million property listings, the company claims it also "is the largest source" of Chinese language editorial content about international property investment, with 12,000 news stories, country buying guides, education and emigration articles.
The company's Chinese-language iPhone app is available globally through iTunes.
The company also assists Chinese international property investors with its multilingual Chinese Consumer Support Centre, which can answer their questions and connect them with real estate agents and developers overseas.
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