Email Service Provider (marketing) - Email Marketing Service Providers

- 05.18

An email service provider (ESP) is a company that offers email marketing or bulk email services.

Looking at the EMAIL MARKETINGscape - Email service provider selection
www.emailvendorselection.com



Services offered

An ESP may provide tracking information showing the status of email sent to each member of an address list. ESPs also often provide the ability to segment an address list into interest groups or categories, allowing the user to send targeted information to people who they believe will value the correspondence.

An ESP will provide a service which may include the following features:

  • Ability to create templates for sending to contacts and/or the use of templates pre-made
  • A subscriber list, which is uploaded by the user for distributing messages. This may be enhanced with custom fields in order to hold additional information for each subscriber for filtering and targeted messaging purposes
  • A send engine, which allows users to distribute their message to the subscribers
  • Updating of the subscriber list to suppress those requesting to be unsubscribed
  • Statistical reviews of each email sent to measure the success rate of the campaigns
  • Testing of templates for compatibility with email applications
  • Spam testing to gauge the score of the email against known factors that will place the template at risk of being blocked
  • The ability to send both html and plain text formats to improve delivery success rates (known as Multi-Part MIME)
  • The ability to customise dynamically the content of emails that are sent out, to tailor personalised and relevant communications

The level of service provided can be according to the above basic features, or the number of subscribers uploaded, or the frequency of use - or any combination of the above criteria.

All ESPs have the same basic features and functionality, however they vary greatly in volumes, policies, and email deliverability, which makes the selection of an appropriate ESP critical to both the success of an email marketing campaign and the cost effectiveness of its implementation.

ESPs policies, also known as terms and conditions (such as an Acceptable Use Policy), are meant to prevent abuse by users in order to ensure that no spam is sent through their systems. This is intended to result in the best possible delivery rates, with no messages blocked as spam. Some ESPs cooperate with Mailbox Providers, through organizations such as the Messaging Anti-Abuse Working Group, to ensure compliance with legislation and best practices, and get feedback on the messages they send.

Email Marketing Service Providers Video




Misunderstandings

According to Spamhaus glossary, mass or bulk mailing is not spam if it is solicited. By accepting a dirty list (a list containing some addresses without the knowledge and agreement of their owners), an ESP puts its reputation in jeopardy, which may affect its ability to deliver messages.



Are You Looking for Products

Here some products related to "Email Service Provider (marketing)".

Amazon.com: Infusionsoft Strategy Guide: Taking Your Email ...
Infusionsoft Strategy Gui..
Amazon.com: Home Services: Amazon Home Services
Home Services: Amazon Hom..
Amazon.com : Ooma Telo Free Home Phone Service : Electronics
Amazon.com : Ooma Telo Fr..
Amazon.com: Home Services: Amazon Home Services
Home Services: Amazon Hom..

Get these at Amazon.com

* amzn.to is official short URL for Amazon.com, provided by Bitly

Source of the article : here




2 komentar

avatar

Thanks for sharing a knowledgeable method for advertising.
Email Marketing Service Provider

avatar

I found your this post while searching for some related information on blog search...Its a good post..keep posting and update the information. my company


EmoticonEmoticon

 

Start typing and press Enter to search