MailChimp - Email Marketing Atlanta

- 05.19

MailChimp is an email marketing service provider, founded in 2001. It has 7 million users that collectively send over 10 billion emails through the service each month.

It is a web-based application, although data can be downloaded and for some features there is an offline application.

The company's logo is a chimpanzee, and the site includes numerous chimp-related graphics and humor on its website and in its communications. The chimp imagery reflects the lighthearted style central to the company's culture.

MailChimp began as a paid service and added a freemium option eight years later. It was originally going to be called ChimpMail, but the name was changed after the company discovered that they could not get that domain name.

The company's main office is located inside of Ponce City Market in Atlanta, Georgia.

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Notable Users

  • Billabong
  • Cards Against Humanity
  • Cheesecake Factory
  • DoSomething.org
  • The New York Times
  • The Onion
  • Pearl Jam
  • Rachael Ray
  • Threadless
  • Desmond Tutu

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Serial Podcast

As a podcast advertiser, MailChimp also sponsored the launch of Serial, a podcast exploring a murder case over multiple episodes. During the series parodies of Serial have targeted several of the show's aspects, including the podcast's sponsor (especially the meme "MailKimp"). MailChimp as a sponsor even made it into to a spoof of the podcast during an episode from Saturday Night Live.



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